Month: May 2007

Here’s a techie from Justin Townsend. We’re working on some interesting ideas and clients (and client bids), where this is relevent. Using the integrated application (Core Oracle/Siebel modules combined with Analytics & Marketing functionality) relies quiet heavily on the use of web services. These services are invoked in a ‘traditional’…

I’m i the middle of writing the book (along with Mark) and I was using the word Metadta alot. Then something happened on a client project which made me realise that few people probably understand what this word actually means. The OraFaq makes a good start“Data that is used to…

I have been to two Oracle partner events recently, where I am mainly trying to ge tot he bottom of what their ETL tool strategy is. The issue is on of platform AND application choice. The fight is between Informatica, OWB and Data Integrator. Informatica has a huge head start…

Just got back from our away day. Great fun, talking shop, eating good food, going sailing and meeting up with the lads. Revealing photos to follow! adrian.ward@addidici.com www.addidici.com

Has anyone seen an Analytics repository which connects to the Loyalty vertical? We may be able to come to a commercial agreement with anyone has already built one. adrian.ward@addidici.com www.addidici.com